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The 2014 ad for Old Spice spray deodorant "Old Spice Sprayed a Man of my Son" is a perfect example of the usage of pathos in an advertisement. The ad shows a group of older women lamenting over the loss of their sons' innocence after using old spice and "becoming a man". The ad appeals to both young men and their mothers, with lines like, "Now he smells like a man, and they treat him like one." implying that the scent of old spice is equivalent to manhood. The young boys watching this ad, seeing the men wearing old spice spending time with girls and disobeying their mothers can send a sense of teenage rebellion that nearly all boys of that age crave.  The commercial is also very memorable due to its sheer ridiculousness, as proved by myself as well as many of my fellow classmates remembering it as well as the tune even though it was produced in 2014.

https://www.youtube.com/watch?v=j8Vt2LnN_DQ

Some of the most memorable experiences in life are the ones that make us laugh. This is very well demonstrated by a 2007 ad for Cadbury chocolate that is so hilariously memorable you can reference it over 10 years later and most people will know what you are talking about. The ad makes you question what is going on from the beginning, with a gorilla suddenly appearing, then playing the drum solo from “In the Air Tonight” by Phil Collins, the ad keeps you guessing to whole way through. Even though the ad has absolutely nothing to do with Cadbury chocolate, you can still easily relate the humor from the ad to humor and laughter produced by the commercial.


https://www.youtube.com/watch?v=TnzFRV1LwIo

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