IB Lang Lit Blog

The 2014 ad for Old Spice spray deodorant "Old Spice Sprayed a Man of my Son" is a perfect example of the usage of pathos in an advertisement. The ad shows a group of older women lamenting over the loss of their sons' innocence after using old spice and "becoming a man". The ad appeals to both young men and their mothers, with lines like, "Now he smells like a man, and they treat him like one." implying that the scent of old spice is equivalent to manhood. The young boys watching this ad, seeing the men wearing old spice spending time with girls and disobeying their mothers can send a sense of teenage rebellion that nearly all boys of that age crave.   The commercial is also very memorable due to its sheer ridiculousness, as proved by myself as well as many of my fellow classmates remembering it as well as the tune even though it was produced in 2014. https://www.youtube.com/watch?v=j8Vt2LnN_DQ Some of the most memorable experiences in life

My name is Phillip and I use technology for a broad variety of purposes in my day to to day life. I use it to connect with friends at all times of day, to keep me informed on the  newest occurrences in the world, and more than anything else, for entertainment. The way I consume media online leads me to see many advertisements for different products. These ads can sometimes be very memorable, like the ad from Greenpeace mocking an earlier ad from dove promoting self-love, due to dove's less than admirable business practices. The ad was designed with the intent to open up the public's eyes to the unsavory ways that dive harvests its palm oil for their products, and to show the environmental impact of that. The ad shows a slurry of images in a short period of time of deforestation and dead animals ending with a young Indonesian girl surrounded by dead trees. This ad showed me the importance of knowing where the things I use come from and to be more environmentally conscious.